By SCOTT HAMILTON
The final piece of the PGA Tour’s sponsorship puzzle has been inserted with the circuit’s annual stop in Reno, Nev., securing a title sponsor.
RED Development, a Kansas City, Mo.-based company that develops, leases, manages and owns shopping centers and mixed-use projects throughout the Midwest and Southwest, will sponsor the Legends Reno-Tahoe Open. The tournament will be held July 31-Aug. 3 at Montrêux Golf and Country Club. The purse will remain at $3 million. It will be played opposite the WGC-Bridgestone Invitational and all four rounds will be broadcast on the Golf Channel. Further details of the deal were unavailable.
The naming of the Reno-Tahoe event, the last on the Tour’s 2008 schedule to announce a title sponsor, derives from RED’s $475 million, 145-acre Legends at Sparks Marina development project in nearby Sparks, Nev.. That project, construction of which is scheduled to begin in 2008, will house retail shops as well as restaurants and entertainment venues.
RED’s deal comes on the heels of an announcement that entertainer Justin Timberlake will become host of the Tour’s Las Vegas event, which will be renamed the Justin Timberlake Shriners Hospitals for Children Open. The tournament formerly was called the Frys.com Open.
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Scott Hamilton is a Golfweek business writer. To reach him e-mail [email protected]