By SCOTT HAMILTON
Adidas Golf named NYCA as its official advertising agency Jan. 3.
The Encinitas, Calif.-based agency will handle planning and execution of Adidas Golf’s global creative and communication strategies for all its apparel and eyewear. The agency, which opened in 2002, also represents TaylorMade-Adidas Golf worldwide, Maxfli Golf and Rossa Putters. Other clients include the Duramed Futures Tour, the San Diego Convention and Visitors Bureau and the San Diego Union-Tribune.
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Two prominent PGA Tour players finalized sponsorship deals during the off-season.
Mike Weir agreed to a five-year deal with the Thomson Corp., a Stamford, Conn.-based information solutions firm. Weir will wear the Thomson logo on the front of his hat. No other details of the contract were disclosed.
Reigning Masters champion Zach Johnson extended his contract with performance apparel maker Dunning Golf.
Under the terms of the multi-year agreement, Johnson will wear Dunning Golf exclusively during all on-course activities, appear in company advertising and marketing initiatives, and participate in developing the brand’s golf-specific apparel system. The 31-year-old Iowa native also will display the Dunning logo on his left shirt sleeve and back yoke.
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The PGA Tour announced it raised $123 million for charity in 2007, eclipsing its record of $114 million set a year earlier. The sum reflects the total amount collected across the Tour’s three primary properties: PGA Tour, Nationwide Tour and Champions Tour.
Among individual tournaments setting charity records in 2007 were the EDS Byron Nelson Championship, which eclipsed the $100-million mark in all-time donations, and the Valero Texas Open, which became the first event to raise $8 million in a single year. The FBR Open almost hit the $8-million plateau as well, raising $7.8 million.
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Scott Hamilton is a Golfweek senior writer. To reach him e-mail [email protected]