By SCOTT HAMILTON
Senior WriterEDS announced it has extended its title sponsorship of the PGA Tour’s EDS Byron Nelson Championship through 2014.
It marks the second early extension by EDS for the Irving, Texas-based event. The company signed on as title sponsor in 2003. Financial terms of the deal were not disclosed.
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Crowne Plaza Hotels and Resorts launched its “A meeting with Phil” ad campaign.
The four, 30-second TV spots debuted April 17 and feature unscripted meetings among Phil Mickelson, golf commentator David Feherty and golf enthusiasts.
The spots feature fans who have advice for Mickelson, spectators who have been hit by one of Mickelson’s golf balls, and people who happen to look like the world’s second-ranked golfer. Participants for the campaign, which is slated to run from April through September, were chosen through an online contest held at ameetingwithphil.com. The Web site required fans to submit an essay or video explaining why they should be in the commercials. Open casting calls in select cities also were held.
The ads are part of Crowne Plaza’s support of its sponsorship of the Crowne Plaza Invitational at Colonial, May 22-25 in Ft. Worth, Texas.
The ads were created by branding and communications agency Fallon Minneapolis.
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Golf instructor David Leadbetter signed a multi-year agreement with Wilhelmina Artist Management of New York City.
Wilhelmina Artist Management, a division of Wilhelmina International, will represent Leadbetter as his agent relative to all appearances, endorsements and licensing businesses.
The agency also will manage the business affairs and growth strategy for the David Leadbetter Golf Academies in North America, as well as manage Leadbetter’s contractual relationship with IMG.
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Scott Hamilton is a
Golfweek senior writer. To reach him e-mail
shamilton@golfweek.com.
Posted: 4/28/2008
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