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Companies collide for unique offering

Ashleigh Korzack

Meet Company #1: Keri Golf has taken golf, travel and fashion and meshed them into a chic, stylish brand of golf cart and stand bags, totes and head covers. The products are all uber feminine, boldly patterned and elegantly finished. Their eye-catching style and well-priced products have helped to put these bags in a league of their own. Keri Golf’s popularity continues to grow and having a few high-profile players on the LPGA sporting them doesn’t hurt their brand awareness. Christina Kim, Michelle McGann and Se Ri Pak are all supporters of this brand.

Enter… Company #2: Adams Golf is one of the industry leaders for high-performance and technologically-innovative golf products. Known best for its Idea Hybrid Irons, Adams Golf hybrids are played by more Tour pros than any other hybrid on the market.

Company 1 + 2 = Keri Golf has partnered with Adams Golf to create a stylish golf bag with popular golf equipment, and the possibility of enjoying golf in style.

The result: Adams Golf Women’s Idea A7OS Keri Sport 14-piece set

Keri Golf is offering an exceptionally stylish cart bag that features external tee holders, interior pockets for balls, cell phones and wallets, and a ...

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Head-to-toe: Walter Genuin

Ashley Crain

How many times have you felt like going straight to a nice restaurant after a long round but didn’t because you’d have to change into the proper attire?

Well, there’s a solution – clothes from Walter Genuin. This golf apparel and shoe company covers the three fundamentals of fashion: Style, comfort and versatility.

Walter Genuin’s chic style is evident. Going to the theater, anyone?

The brand comes with a lofty price tag, but the products are versatile enough to feel like you’re getting your money’s worth.

Let’s talk comfort. Yes, the clothing delivers. But you’ll become a believer when you step into the shoes.

I enjoy these shoes because they are spike-free yet hold well in tournament play. I don’t need to wear socks and guess what . . . no blisters! (That’s not a Genuin guarantee, by the way, just my experience.)

Linea Stretch Collection: The Jackie shoe - Price: $320, With Pro-Grip Spikeless Golf Or Street Use Outsole

Walter Genuin Simply Knit Polo - Price: $195

Pur Capri - Price: $180

Cashmere Wind Sweater - Price: $390

Finally, you’ll want to make sure that the gloves match the outfit. So here are a few styles ...

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Look of the week: It’s gotta be the shoes

Ashleigh Korzack

In the Tweet-ed words of Michelle Wie “wowwwww......never thought this would feel THIS great!!!!” Michelle not only felt great Nov. 15 in winning her first LPGA title at the Lorena Ochoa Invitational, she looked great, too!

Although, Wie didn’t play with a pink ball, hot pink might have to be her new power color for Sunday.

We’ll also have to keep an eye on her feet.

Was it a coincidence or superstition that Michelle Wie sported her winning shoes from the Solheim Cup? Wie walked with a little more bounce during the Solheim Cup, cheered with a little more heart and played with a little more grit. The competition and winning spirit she displayed was fun to watch.

The golf shoes that Michelle wore both at the Solheim Cup and Sunday at the Lorena Ochoa Invitational were the Nike Air Brassie II. They were created and designed specifically for her to wear with her Soheim Cup gear. The custom red and white colorway is not sold at retail. The Nike Air Brassie II can be found at: http://store.nike.com/


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Fashion Spotlight: Travis Mathew

Ashleigh Korzack

Travis Mathew is a Southern California-based company that jumped on to the scene in 2008. Its sleek lines, trendy patterns and edgy color palettes are comparable to J.Lindeberg or RLX.

The founder of Travis Mathew is 29-year old Travis Johnson. He is not only a golf apparel designer, but also an accomplished golfer. Johnson played college golf for UCLA, which made two appearances at the NCAA Championship and finished third in 2004. Johnson was a second-team All-American in '04, all-Pac-10 three times and finished fifth at the NCAA Championship in '04. He also received first-team Academic All-American honors in ’03 and ’04.

Johnson played with several other talented players including PGA Tour pros John Merrick, Parker McLachlin and Spencer Levin.

Johnson saw first-hand (from a girlfriend at the time) that it was fairly easy to design and work on a clothing company. So, he dove right in. While still playing on the mini-tours,

Johnson began to launch a clothing line that bridged the gap between modern athletics and mainstream fashion.

Johnson, from Long Beach, Calif., has made several great connections and friendships through his own playing career. He currently lives with John Mallinger and hangs tight with Peter Tomasulo ...

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Head-to-toe: Puma

Ashleigh Korzack

This week from head-to-toe, we’ve got you covered in Puma. On the heels of Rickie Fowler storming onto the PGA Tour we wanted to take a closer look at all the different items they offer.

Unfortunately, my favorite item – the “Rickie is My Homeboy” T-shirt – is not for sale. It’s being used as a promo item so I’ll be sure to keep you posted when it’s available for consumers.

And Puma, if you’re reading this . . . What about something with some Wayne’s World inspiration? “Hey Rickie your so fine, your so fine you blow my mind, hey Rickie…” Just a thought.

Now to the real gear…

On top we have a yarn-dye golf polo, seen here in white, it also comes in black or stellar blue. The shirt is made with polyester and has a U.S.P. moisture management fabric, which basically means you’ll look great on and off the course. The shirt is a traditional silhouette with a modern style and costs $65.

These plain bermuda shorts in black are a great way to keep cool, comfortable and feel great going from the course to the clubhouse in a fashionable way. They ...

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For the fashionable tyke in your foursome

Ashley Crain

I’m not a mom yet, but I have always wanted to know where you can get the latest and greatest golf gear for children.

One company has offered up an answer: www.thelittlestgolfer.com

The site offers products ranging from putter backpacks, stuffed golfing toys, resort shorts, adorable polos, and knickers and hats. The Littlest Golfer even carries outfits for infants. Now that’s motivation for your little Tiger!

The only thing missing are golf clubs, balls and maybe a few Golden Bear story books.

Now, all I need to do is find some little golfers to buy for.


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Looks from the other side of the world

Ashley Crain

HSBC and Shanghai really know how to throw a golf tournament! Not only did they gather the world’s best players, but they gave us with quite a bit to talk about on the fashion front.

Some observations:

Is there a new curse?

The Phil Mickelson “white belts” curse is dead. After we suggested that maybe Phil was wearing a cursed white belt that seemed to give him a streak of bad luck, the belt is now gone and so is Mickelson’s bad luck.

However, we may have found a new cursed article of clothing – the famous Tiger Woods red shirt.

I know, Tiger played well in Shanghai. But he never likes to lose to you-know-who. So, here’s hoping it was just an unfortunate coincidence that both Woods and Jyoti Randhawa shot 72 in the final round, had similar shots (image below) and, of course, matching outfits. Yikes!

Look at me

Is this a new Japanese style or is Ryo Ishikawa simply screaming for attention? Whatever the reasoning, I think he should continue the trend. Ishikawa finished 17th and tied his age!

A major independent

I know I’m always writing about Ryan Moore. Why? I’ve mentioned ...

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Poulter reigns supreme in golf fashion

Ashleigh Korzack

He won the tournament, he won the best look of the week and now has an entire episode of ‘The Look’ dedicated to him, his clothes and his shoes.

Ian Poulter is the man of the hour (or week). His outfits this week in Singapore were fun, colorful and obvious winners. They’re all from his Autumn/Winter 2009 collection and available on http://www.ianpoulterdesign.com/

As Poulter gave the FootJoy crew a tour of his house, it was clear that this guy has things in order. From color-coding to immaculate organization, he has a specific section for everything from visors to pants. It seems Poulter is a perfectionist on and off the course.

After stepping into his garage, or the side of it that houses his golf cart and extra golf goodies, I got some pretty good insight into the perks of being a stud like Ian Poulter. He has some 25 pairs of brand-new FootJoys, most from the very cool MyJoy program.

More than 60 percent of Tour players wear FootJoy kicks and the MyJoys have been shipped out to almost all of them. Lucky for us fashion fans, we can expect to see more and more ...

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Q&A with Kikkor Golf president James Lepp

Ashley Crain

“Are you still wearing your Dad’s shoes?”

Many men are guilty of what Kikkor Golf asks in its motto. Luckily, there are still some cool and fashionable guys like James Lepp left in this world. Lepp, a former All-American at Washington who won the individual title at the 2005 NCAA Championship, is now president of Kikkor Golf. He founded the company in September 2008 in his native British Columbia, Canada, and his products – shoes, shirts and hats – will be available in Spring 2010. Lepp plans to expand the line to pants, shorts, sweaters and belts, as well as add a women’s line, in the future. I caught up with Lepp to find out more about his business venture.

Why would an NCAA champ decide to leave competitive golf to run a clothing business?

A lot of people are wondering that. And to be honest, over the past five years, my golf sucked! I had some good tournaments in that span – like the NCAAs – but for the most part, I was getting worse, which is not a good feeling, especially when you’re putting in time and practice thinking that you’ll get better. When I recognized this pattern ...

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Watch the watches

Ashley Crain

Every morning during a tournament, the first thing we scan from our favorite golfers is the look for the day. It fuels us fashionistas. There’s a lot of truth to the adage: “If you look good, you play good.”

Now, accessories are a part of the wardrobe magic, although most times they get overlooked. I’m not talking about the Natalie Gulbis earrings or the Michelle Wie shades – those get noticed. But we always seem to neglect watches.

A watch is the most elegant accessory of all. How could we forget them? Our favorite players sport them on a daily basis.

Phil Mickelson made an interesting watch change at the U.S. Open this year. On the course, he prefered a sporty timepiece. Yet when he left the scoring tent, there was something completely different on his wrist. Mickelson had changed his timepiece. Rolex keeps Lefty – and several other players – well stocked to have a watch options during and after a round.

So here’s today’s fashion hint: Keep your eyes on players’ wrists. You might be surprised by the effort that goes into adding the right touch to their wardrobe.


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White belts: Still trendy?

Ashleigh Korzack

I’m not saying “No more white belts!” But I wonder: Has the trend reached its pinnacle?

All signs seem to point to yes.

Though Tiger Woods hasn’t jumped on the white-belt trend, it seems like everyone has a white belt in his or her golf closet. However, when guys like Kenny Perry and David Toms began wearing white belts on a weekly basis, we started to wonder if these guys are seeking the young-edgey look the white belt had going for it. Not that Perry, Toms and other tour pros in their 40s don’t sport the belt just as well as someone like Rickie Fowler, it’s just when kids, dads and grandfathers are all wearing the same look, something’s got to give.

What does this all mean? Tough to say. White belts will either be a staple that will be in the golf world for years to come. Or, white belts have made their mark and now it’s time to say good bye.

What’s the next trend to sweep golf? How about matching spikes to bold colored belts? Will metallic colors seen on the runways be on the fairways? Or will we see ...

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Head-to-toe: Wardrobe of the week

Ashley Crain

Each week we’ll bring you a complete golf fashion package with the latest trends, where to get them and what it will cost.

I’ve personally tried each item – yes, it’s hard work but that’s what I do for our readers. So let’s tee this up!

We’re not the type to let a chill keep us away from the tee box. We adapt. So, we bring you a fashionable – and toasty – fairway ensemble. And it’s versatile enough to wear off the course, too (except for the shoes).

• • •

We recommend this cozy and fashionable Ralph Lauren cashmere hat. It’s an absolute necessity for winter golf. However, fair weather players will love it, too, as it works on and off the golf course.

Ralph Lauren Classic Cashmere cable hat

Price: $198

Where you can get it: www.ralphlauren.com

Gloves must be warm, but they can’t be bulky. This FootJoy pair is light and won’t hinder your grip on the club. They help improve my game on cold days.

FootJoy Wintersof gloves

Price: $22

Where to get it: www.footjoy.com

This is one of the cutest polos I have ever worn. The ...

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Looks of the week

Ashleigh Korzack

Congrats Ian!

Winning the Barclays Singapore Open this week didn’t just fatten your wallet and move you up in the European Tour standings, it helped give IJP Desgins a launch in the right direction.

IJP Designs was on quite the stage this weekend. The line mixes and matches colors and patterns, and offers some higher-end options.

Some mentionable looks from the weekend:

Graeme McDowell – A strong two-piece collar from Q’aja Couture and perfectly tailored pants that come in a variety of materials and colors keep this guy on our radar week-to-week.

Paula Creamer – She is the best at taking looks from the street to the course. At the Hana Bank Kolon Championship in South Korea, she paired her usual Adidas look with regular black tights when the weather was warm. Very trendy! On the colder days, Paula loved her earmuffs. She stayed warm while looking cool, and even rolled her rain pants down to show off her big belt buckle.


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Trick or treat

Ashleigh Korzack

If you love Halloween, then you'll love this blog... We've found everything from shirts to hats to shoes, and all in the spirit of Halloween.

Hop on the witch's broom and take a look at all of the spooky gear we've found in the golf world.

Happy Halloween!


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What are they wearing on the Nationwide Tour?

Ashleigh Korzack

CHARLESTON, S.C. – The Nationwide Tour is full of players trying to advance to the PGA Tour. I caught up with some Nationwide graduates at the Nationwide Tour Championship at Daniel Island last weekend to talk about fashion.

Justin Bolli, a Georgia alum and graduate No. 11, said his wife will make changes to his outfits and might even put a few outfits together for him. He said his apparel sponsor, Southern Tide, makes its shirts with such high quality and good looks, he can’t go wrong.

“I wouldn’t say you have to look good to play good,” Bolli said. “But there’s something about looking good that helps the feeling of having more confidence.”

Another Nationwide Tour graduate, Henrik Bjornstad, who wears Adidas, noted that fashion and style is essential for players because it’s important to feel good about how you look on the course.

“Golf is a very mental game, so if you step onto the tee feeling bad about what you wear, it’s not a great start to the day,” Bjornstad said. “I don’t think I’ll change much for next year, but maybe I’ll use the iron a bit more ...

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